Design Director, Product & Mobility, Ford Motor Company, US
Lau is an Automotive Designer with over 28 years of global design experience and has worked in design studios around the globe including North America, Europe, and China. Currently Lau is the Product & Mobility Design Director, responsible for developing innovative product, service and experience through Human Centric Design. Prior to that, she led Shanghai Advanced Studio with main responsibility on defining the future vision for Ford design including advance concept work as well as concept innovation on future products. Her design philosophy is to imbue each design with a soul and personality that fuels the imagination, dreams and emotions. Lau has earned professional recognition and praise for her business acumen and leadership in the field of design, including ‘Top 40 World’s Excellent Females’ in 2011 by U+ Weekly and New York Times, ‘25 of Hong Kong’s Most Inspiring and Influential Women’ by the South China Morning Post in 2012 and ‘DFA World’s Outstanding Chinese Designer’ in 2006.