CEO & Founder, CAKE, Sweden
Serial Entrepreneur, on his 5th journey, developing and marketing a new category of performance electric motorbikes; CAKE: ridecake.com
Throughout his career, the focus has been on product development, design, brand and communication.
The major driving force has always been to combine purpose with usefulness.
High quality, excellent performance, innovation and style merging with purpose is what constitutes the initiatives directed by Ytterborn.